by Peter Barker Nike Air Jordan 4
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LONDON, Aug. 7 (Xinhua) -- A new wave of green Chinese technology has landed
on British shores, bringing with it a rethink about bike sharing and digital
data that could help reshape the outlook of the northern city of Manchester.
The Chinese firm Mobike has rolled onto the streets of Manchester what is
described as the world's first cashless and dockless bike-sharing scheme,
followed by its launch in other European cities including Florence and
Milan Nike Air Jordan 12 For
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Using an app, users can search their location for the distinctive orange and
silver rental bikes, which are constantly in touch with Mobike through an
embedded chip.
Once they've found a bike, the user scans the unique Quick Response (QR) code
on each bike and a digital signal is sent via the phone to unlock the bike.
Their account is debited for hire, at the rate of 50p (about 0.65 U.S. dollars)
per half an hour in Manchester.
This digital connectivity between Mobike and its bicycles on the streets
delivers valuable digital data Nike
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to create better journeys and a better city.
INNOVATIVE CITY'S TRANSPORT STRATEGY
Manchester has been at the forefront of innovation since the dawn of the
industrial revolution in the 18th and 19th centuries.
At that time it was the world's first industrial city -- a template for every
industrial city that followed, and the venue for the first railway station, the
first splitting of the atom and the first working computer.
So it seems appropriate that Mobike come to the home of the industrial
revolution, where Manchester has maintained its innovative outlook, and
committed to it a transport strategy that looks more than 20 years in advance.
Rafael Cuesta Nike Air Jordan 11
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told Xinhua that Manchester's needs and Mobike's bike sharing innovation were a
good fit, with the firm being new and adaptable.
Schemes like those running in London and Paris, which use on-street docking
stations, are often expensive and time-consuming for installment and
maintenance. The London scheme has reportedly cost taxpayers more than 60
million GBP (78 million U.S. dollars) since its launch in 2010 and is subsidized
by 3.6 million GBP (4.7 million dollars) each year.
Cuesta said Europe was unaware of better solutions like the one that Mobike
has.
"So I think the advantage is that they (Mobike) are very customer-focused and
are bringing solutions that at a European level did not exist
before Nike Air Jordan For
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INTELLIGENT MOBILITY
Manchester had searched for four years for a solution to its bike hiring
requirement.
"I do a lot of work around intelligent mobility; we are looking at
intelligent vehicles and looking at Internet of Things (IOT) solutions for
transport and for the community," said Cuesta.
"We do a lot of open innovation working with the tech community to develop
niche solutions, and also we are looking at new mobility solutions such as the
Mobike solution," he added.
One of the innovations about Mobike which excites Cuesta and attracted
Manchester to the Mobike proposal was the depth and quality of data which it
collects from its bikes and is sharing with TfGM. It fits well with his interest
in intelligent mobility.
This anonymized data includes the details of all journeys made, and from the
time they started the route they took.
This is a valuable asset for Cuesta.
"The data is essential for us. We have one of the biggest Internet of Things
(IOT) demonstrators and Smart City demonstrators in
Manchester Nike Jorjdan 4 For
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The Smart City plan is to create accessible technological solutions for a
city which will make it easier to live, environmentally friendly, and allow
sustainable growth in the coming years.
The IOT plays a central part in that, with digital connectivity predicted to
be responsible for connecting 120 billion items by 2020.
TfGM's Strategy 2040 highlights the role technology and innovation will play,
with the aim of improving transport performance and quality of
life Nike Jordan 12 For Sale ,
reducing costs and resource consumption, providing tailored information and
pricing to transport users, and providing a much better customer experience.
"What we are trying to do is to create a data hub to manage and collect data
so we can manage demand across the transport network much better," said Cuesta.
"So the data we can get from Mobike adds to our analytics and gives us the
right pitch to be able to provide mobility as a service, to be able to create
seamless mobility -- people can find their way and use whatever mode is best for
their trip. That is why bikes are connected to the tram
network Nike Jordan 1 For
Sale , and connected to our car clubs form a really strong whole-mobility
solution."
Cuesta said this mixes data with analytics and allows TfGM to be "very
dynamic" in the way it manages its transport system.
With the help of Mobike data, there is "the real prospect of changing how
people move about the city, how the city operates and also perhaps the face of
the city." he said.
(Xinhua reporter Duan Kai in London also contributed to the story.)
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