caicai2017
Bootsmannmaat
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| Posted: 25 June 2019 at 06:46 | IP Logged
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Nike had a high hurdle to overcome entering its fiscal third-quarter earnings report. With the stock price sitting at a new all-time high, it was going to take a lot more than Nike Air Huarache Damen merely an earnings beat to keep the stock moving higher. Despite the stock falling about 7% after the release, the quarter was another good one for the athletic wear giant, as Nike continued to demonstrate the strength of its brand in a highly competitive market for footwear.Following up with the solid double-digit growth of last quarter, Nike delivered Adidas ZX 750 Mujer another Nike Air Max 270 Mujer solid performance on the top line with currency-neutral sales up 11% year over year. More impressive was Nike's gross margin, which ticked up to 45.1% compared to 43.8% in the year-ago quarter. For that, management credited higher average selling prices and strong growth from digital channels.
Nike has made considerable efforts in recent years to beef up its digital capabilities, and the company has done that by not only improving order processing and the Nike.com shopping Adidas ZX 700 Mujer experience overall but also releasing sophisticated apps, especially the popular SNKRS app. In the last quarter, SNKRS traffic and revenue surged by triple-digit rates, as 17 of the top 20 sneaker launches through the app sold out after launch.
The fiscal third quarter was Nike's first-ever $1 billion quarter for digital sales -- an important milestone, Nike Air Max 270 Damen as retail battles are increasingly being fought online. As a whole, Nike's digital business was up 36% (excluding currency changes) during the fiscal third quarter, inviting CEO Mark Parker to refer to it as a "powerhouse" segment for the company
Let's review three highlights from the quarter that shed light on Nike's current business momentum.The investments Nike made to improve its supply chain and design creation process over the last few years have Nike Air VaporMax Womens started to pay off in the Adidas Superstar Femme previous few quarters. Footwear sales were up 13% (excluding currency) year over year, led by strong sales of Air Max styles, including the Max 95 and 97, as well as Tuned Air. This is a significant improvement over the low-single-digit growth the company was experiencing in footwear more than a year ago. Additionally, CEO Mark Parker said the Air Force 1 "is Nike Air Max 90 Mujer accelerating growth in both men's and women's." He also called out the classic Air Jordan 1 as a top seller across the world.
Also, Nike continues to innovate with new products, such as the new Adapt smart-lacing basketball shoe, but its Nike's ability to quickly respond to consumer demand shifts by updating core styles with new colorways and materials that seems to be driving the double-digit growth in footwear right now.
Consumers are increasingly Nike Air Max 90 Femme wearing running and Nike Air Max 90 Mujer basketball shoes as lifestyle sneakers, so having an efficient process in place to respond to the latest trends in the sneaker (fashion) world is crucial to Nike's business in terms of driving higher full-price sell-throughs and keeping margins firm. The last few quarters show Nike on the ball here.
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Topic: be driving the double-digit growth
